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[Chinese shoes Network - brand observation] Beaverton, Oregon, Nike Inc. (hereinafter referred to as "Nike") office, the former Tour de France, "seven-time champions" Armstrong's picture was removed from the wall. posted on this wall collage of dozens of athletes, they are different times for the Nike endorsement star. Just a month ago, has been to support Armstrong's sponsor Nike decisively with him draw the line, officially announced the lifting of the sponsorship contract. A book of evidence the United States Anti-Doping Agency (USADA) announced recently, allegations comeback fight cancer after 7 wins Tour de France champion Lance Armstrong of doping abuse, at the same time, the agency denied the Armstrong since 1998 All title and banned for its implementation. sporting goods giant Nike endorsement contract a lot of stars, which also makes it had to bear the negative news from the endorsement of the troubled star. Nike bring trouble to include frequent derailment Tiger & middot; Woods sex scandal caught Kobe & middot; Bryant and Ben & middot; Roethlisberger, and indecent words and deeds beneath Pennsylvania State University football teams. Even so, Nike chose to stand with them, it's the bottom line: private life is your thing, but when you are wearing Nike clothing, please observe the rules of the sport. The bottom line violation of Nike athletes will be ruthless abandon, such as the beginning of this century, Nike gave up tested positive for doping in track and field star Marian & middot; Jones, baseball player Jason & middot; good Dalby (Jason Giambi) in recognition After using steroids, Nike refused to join hands with him. more celebrity endorsements to spread the risk? In order to reduce the embarrassment caused scandal celebrity endorsement, some b Retro jordans for sale ig brands take more celebrity endorsements way to spread the risks. For example, Pepsi has invited to Nicholas Tse, Sammi Cheng, Aaron Kwok, Louis Koo, Faye Wong, rain, Beckham, Ronaldinho, Roberto Carlos and the like. "select number of celebrity endorsements, indeed can spread the risk to some extent, in effect." Adfaith ???? management consultant, told reporters that a number of stars at the same time or different times words, can strengthen the brand position and influence maintain brand vitality and attractiveness, but also differences in the use of different stars different product lines support sub-brand. For example, Nike sports products generally by the famous athlete endorsement, leisure series may endorsement by the Civic star non-athletes. However, "more celebrity endorsements can be described as double-edged sword", Professor of International Business Administration, Shanghai University of Finance and Economics Department of Marketing Chao steel orders, enterprises can make use of a number of star's influence grew rapidly, and once the individual spokesperson situation occurs, others can continue to serve as the representative of the brand image, to spread the risk, but also lead to not enough focus on brand image, distinctive. innovative products to reduce dependence Nike is one more brand spokesperson, of course, one of its star of negative news by upsetting the brand, but now for Armstrong's "down", Nike has been like the past so tangled and worried, because The company's marketing reliance on superstar has been greatly weakened. In the past three years, Nike's advertising budget spent on traditional media declined by 40%, despite a record of its marketing budget in 2011 reached $ 2.4 billion. Company Advertising Age survey data show that Nike reac Cheap jordans online hed $ 800 million in 2010, non-traditional marketing budget, the proportion of total marketing budget in the United States ranked first in the advertiser. Nike found its core audience - young man moved from the television on the Internet, so hope can occur and customer relationship through innovative products directly, engaged in among their lives, control of their data, their grasp needs more effectively influence them. If you put the lid slightly larger than an adult thumb chip into a special Nike running shoes, this kind is called Nike + classic product that can track the movement you include time, distance and energy consumption and other data, including and encourage you to transfer the data to nikeplus.com above, where you can get some suggestions for training, but also with friends to share their income. Michael era, Nike in order to attract more attention, and only in the US Super Bowl (Super Bowl) game, then have a maximum of over 200 million people / day attention, and now every day can easily achieve this Magnitude. While no financial details about Nike + but some foreign analysts say, Nike + increase the number of members by 55 per cent in 2011, while its running business up to 30% revenue growth, to $ 2.8 billion, Nike + contributed. "more celebrity endorsements is to deliver the brand values ??through personal influence at the same time generate the target customer 'pull' and direct way to reach consumers more of a direct 'thrust'," Yang Jianxin think, Marketing of the two different directions in nature, but accurate, interactive, cost advantages are not available in the traditional market. more "sticky" than the star increase digital marketing is another advertising giant Procter & Gamble to get rid of in the new media era "Star addiction," the lat cheap air jordans est strategy. In recent years, Procter & Gamble gradually realized in the search engines, social networks and other precision marketing platform, for different markets can be used to promote the combination of different, more cost-effective delivery of advertising, which previously P & G's advertising costs are mostly used in the celebrity endorsements to master of traditional media. "fundamental transformation of P & G's marketing approach will make it to reduce investment in the field of traditional media in favor of the creation of more personalized for each consumer." P & G's global marketing and brand building officer Marc Pritchard also had media said. "Of course endorser also will be part of the huge marketing budgets of these large FMCG companies, after all, as the TV ads with celebrity endorsements marketing approach for a mass consumer brand or its necessity, but they are in the company's marketing plan dominated the era is over. "Foreign Economic and Trade University, Associate Professor, Department of Marketing ?????? said. (Chinese shoes Network - the most authoritative and most professional Footwear News) recently, BELLE International (1880.HK) and beautiful treasure (1179.HK) disclosure of the final acquisition program. 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KMC will as a sponsor of the event in the event, the entire tournament offseason for three days, events registered levels for "World Tour" level, is the world's highest level of competition, world tour this year a total of 17 stations, Chongming station is the seventh station and the only Asian station. The total length of about 351.6 km race. has confirmed that there are 18 countries and regions participating in the 14 world rankings of professional and national teams, are in 2015 the world's top professional teams and the national team. Professional teams include the world No. 1 in the British high five Zweig professional cycling team, ranked No. 5, 7, 8, 10, 12, 13, 14, 15 Switzerland match Weile Bigela vocational cycling team Norway high-tech products professional cycling team, the United States Sailansi professional cycling team, He Lanli Fu prin care professional cycling team, France future film and Television City professional cycling team, Ljubljana, Slovenia BTC urban professional cycling team, as well as the Italian pink professional cycling team, Astana, Kazakhstan, professional cycling team, host KMC sponsored teams Chongming Island of China - liv - City zorbit Oslo professional team. National team, including the Russian national team, the Thailand national team, South Korea national team and the Chinese national team. Each team of athletes 6 people, the total number of about 110 people. Contestants this year strong, not only to participate in the world rankings for the first team, in the list of participating athletes, the emergence of a more Japanese champion 11 times obtained who Hagiwara Mayuko and two session of the World Junior Champion get Lucy & middot; Ghana's name. The world Master in the beautiful Chongming will compete this year, struggling to compete for the Rio Olympics tickets. KMC has always been committed to the promotion of events, and and the top team collaborative product development and testing, in promoting development events also unceasingly enterprising sophisticated products, to let more riders with better chain. In the hope that the sponsor can at the same time, common development and competition, the peak with more riders to victory!Sports players Nike SB Project BA new color design shoes 2014-04-09 10:29:36 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: honeyee] Print & nbsp; Close Chinese shoes Network April 9 hearing, the sports brand Nike's skateboarding Nike SB branch for the legendary American skaters Brian Anderson tailor-made signature style skateboard shoes Project BA recently saw this pair of brand-new Anthracite / White the color of the release. In the design, the use of seamless black shoes and two dark shades of black synthetic material and suede constitute its iconic, eye-catching white Swoosh increase sense, but then carrying Lunarlon cushioning outsole made. 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